Club Penguin is a free to play online, browser-based virtual world hosted by Disney Canada. It originally launched in 2005, and has grown exponentially since, with more than 200 million accounts, although the active accounts figure is not known. This game world is designed with children aged between 6 and 14 in mind. The developers included lots of parental control options and safety methods to keep the world child-safe, such as limitable chat including an Ultimate mode in which players can only chat with each other using pre-determined sentences, filtering against swearing and personal information revelation, and regularly patrolling moderators.
In this world players control penguin avatars and partake in many different activities. These include tons of playable mini games, regular and seasonal parties, the purchase and decoration of the avatar's igloos with items purchasable with virtual coins, and much more. This has caused concerns to arise among the parents and media, with claims that the game teaches consumerism and encourages competition to the players, which can lead to them trying to find shortcuts and cheats.
The online world received some spin-offs in the form of Nintendo DS and Wii games, some books, and real-world merchandise such as stuffed penguins, T-shirts and more.